Arquivo de 11 de Março, 2009

Os média como extensões de faculdades humanas

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A simulação tecnológica da consciência

understanding_media19641

After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding. During the mechanical ages we had extended our bodies in space. Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man – the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society, much as we have already extended our senses and our nerves by the various media. Whether the extension of consciousness, so long sought by advertisers for specific products, will be “a good thing” is a question that admits of a wide solution. There is little possibility of answering such questions about the extensions of man without considering all of them together. Any extension, whether of skin, hand, or foot, affects the whole psychic and social complex.

Marshall McLuhan, Understanding Media: The Extensions of Man, London: Routledge, 2001 [1ª ed. 1964], p. 3.

A invenção da televisão

john_logie_baird_1st_image-1926

Fotografia da primeira imagem transmitida pelo ‘televisor’ de John Logie Bard, 1926.

A invenção da rádio

marconi_company19061

Companhia Marconi, Inglaterra, 1906.


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